Kadikoy Walking Tour – Set your own pace!

Want to get more out of your next trip to Istanbul? Come and explore the Asian side of the city with the help of a long term resident. I’ve just released an audio tour called Stepping Back Through Chalcedon: Kadikoy Walk so you can do just that. The tour downloads to your phone and it’s like having a private guide, without the hassle of being in a group and having to wait for people to catch up all the time.

Check out my new Kadikoy Walking Tour

My audio tour Stepping Back Through Chalcedon: Kadikoy Walk takes you on a journey of discovery through Kadikoy’s multicultural past. You’ll see Turkish national architecture, Greek Orthodox churches, former Russian haunts and lots more. To tempt you, I’d like to share a little of what I know about the area here.

“It’s well known that Kurukahveçi Mehmet Efendi is the producer of Turkey’s most famous coffee. He began working in the family shop on Tahmis Sokak in Eminönü where his father Hasan Efendi sold spices and green coffee beans. When Mehmet Efendi took over in 1871 he began roasting the raw coffee beans, a first for the industry.

Meet the locals on my Kadikoy walking tour.Less well known are the innovations his children introduced to the business. After Mehmet Efendi’s death in 1931, the business passed to his three sons, Hasan Selahattin Bey, Hulusi Bey and Ahmet Rıza Bey. The eldest son Hasan Selahattin recognized the importance of the international market and began marketing Turkish coffee abroad as well as in the domestic market. Son Hulusi introduced mass production of roasted coffee and commissioned Zühtü Başar, one of the leading architects of the period, to design an Art Deco headquarters for the company on the site of the original family shop. Tucked behind the Egyptian Bazaar and somewhat obscured by the surrounding buildings, this striking structure remains the company’s headquarters to this day.

At the same time the company began to package its roasted-ground coffee in parchment paper and distributed it to groceries and corner stores all over the city using the firm’s own fleet of automobiles, which was an innovation in Turkey. A popular coffee needed a recognisable logo, and this was the achievement of Ahmet Rıza, the youngest son. He had been educated abroad, and understood the power of advertising. In 1933 he commissioned Ihap Hulusi Bey, one of the leading graphic designers of the period, to design a logo for the company. The eye-catchingly simple Art Deco logo is still in use today. In addition their coffee was also promoted through posters and calendars, which was a revolutionary advertising idea for the period.

The Kadikoy outlet, my local, is also housed in a building designed in the Art Deco style. It was opened in 1966 and is the only other branch in whole country. As well as traditional Turkish coffee, they sell a range of coffee types and styles including Columbian filter, which is my favourite.”

Come join Lisa Morrow on her Kadikoy walking tourIf you’d like to know more about Kadikoy than the guidebooks can tell you, purchase a copy of Stepping Back Through Chalcedon: Kadikoy Walk today. You’ll find all the ins and outs of how to use it on the website.

 

About Goreme1990

I’m Lisa Morrow, the person behind www.insideoutinistanbul.com. I was born in Sydney, Australia and grew up a leafy middle class North Shore suburb. After finishing high school I went to Sydney University but failed to find my niche. After working as a public servant, cleaner, sales assistant, waitress, bar maid and car counter, I went overseas. Once there I hitchhiked through the UK, travelled in Europe and arrived in Turkey just as the Gulf War was starting. My three months stay in the small central Anatolian village of Göreme changed my life. On my return to Australia I earned a BA Honours Degree in Sociology from Macquarie University. An academic career beckoned but the call to travel was louder. After several false starts I moved to Turkey and lived there for ten years. In 2017 I moved to Lisbon, Portugal, but continue to travel regularly to Istanbul. In addition to my blog I've written a travel narrative memoir called "Waiting for the Tulips to Bloom: Adrift in Istanbul" and two collections of essays, "Inside Out In Istanbul: Making Sense of the City" and "Exploring Turkish Landscapes: Crossing Inner Boundaries". I have a regular segment on San Francisco Turkish radio and in early 2017 I released an audio walking tour called "Stepping back through Chalcedon: Kadikoy Walk", through VoiceMap. In addition I write for various international and Australian magazines and websites, as well as for this blog. A full list of my published articles, with links, can be found on the Writing on Turkey and Writing Beyond Turkey pages.
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