Advertising – Innovations Turkish style
Unlike the people I come from, Turks don’t plan much in advance. Faith in inşallah (if Allah permits) and the reality of a bureaucracy that is simultaneously archaic and ever changing, means it isn’t usually worth the effort. Any plans that are made in advance are done so on an ad hoc basis with little thought given to the consequences. By way of compensation, the Turks are very good at on the spot problem solving. Here are a selection of unique innovations Turkish style.
Down in Kuşdili, where the old Tuesday markets used to be held in Kadıköy, huge concrete pipes are being installed to enclose the run off water.
Lacking all but the most basic facilities, the workers installed a dining table and benches in one of them. A nice shady place to have lunch!
Some years ago changes to the laws on advertising meant that alcohol companies could no longer use brand names to promote their products. The most visible way they used them in the past were in the signs they provided for the shops known as Tekel. These shops once had the monopoly (tekel) on selling beer, wine and spirits.
It wasn’t long before the Turks discovered that using the same familiar colours and patterns would be enough to get the message across. So these…
… became these.
Find out more about the Turks and everyday life in Turkey with Exploring Turkish Landscapes: Crossing Inner Boundaries.
I’m amazed, I must say. Seldom do I encounter a blog that’s equally educative and amusing,
and let me tell you, you’ve hit the nail on the head.
The issue is an issue that not enough men and women are speaking intelligently about.
I’m very happy I came across this in my hunt for something regarding this.
Thank you very much for your feedback. I hope you’ll check out my future posts too!